Movement settles cross-border stablecoin payments in under 60 seconds, removing the pre-funded float and correspondent-bank chain that make remittances slow and costly. Neobanks, fintechs and payment platforms build on it. Every one of those partners is a co-marketing surface that goes unused when BD and marketing fall out of sync. This role closes that gap. Below: what Movement is, the settlement-rail competition, the trust reset the relaunch demands, the JD mapped to a plan, and the moves I would start with.
Movement sells a settlement rail to partners who build the products: neobanks, fintechs, payment platforms, wallets, on and off-ramps, yield providers. That makes partner marketing the core growth motion, because Movement wins when its partners tell the story. The role sits in a specific gap: BD signs relationships, marketing runs campaigns, and the space between them leaks value when relationships go cold, campaigns skip partners already on side, and marketing hears about a partner moment late. My answer is one operating system: a shared partner board, an early-brief handoff, a co-marketing amplification loop, and repeatable launch and event runbooks, with an AI layer that watches the BD pipeline and drafts the briefs. And because Movement relaunched after a token-dumping scandal, the first job is a trust reset built on licenses and live references, starting with Hesab.
Movement is the settlement and yield layer for stablecoins, built on Move, the language Meta created for the Diem project and designed to secure financial assets. In June 2026 it secured money-transmitter access to licensed payment rails across the US, Canada and EU and repositioned entirely around cross-border payments, remittances and dollar savings for emerging markets. It runs at 10,000+ TPS with sub-500ms finality. The partner set is already forming: Hesab named Movement the exclusive settlement layer for its Global Self-Custody Bank, Movement invested in Stableyard (stablecoin commerce), and integrated Zoth (RWA dollar yield) and Oro (tokenized gold vaults), alongside a Circle USDC integration.
Figures are Movement-stated or World Bank (remittances). The chain moved from an Ethereum L2 to a standalone L1 during the 2026 repositioning; the trust context of that history is section ★.
A settlement rail has no consumer surface of its own, so its reach is the sum of what partners say about it. The JD names three leaks precisely: relationships go quiet between deal milestones, campaigns skip partners already on side, and marketing hears about a live event or partner moment late. Each leak is a story that could have shipped and did not. The role exists to convert partnerships into visibility on a schedule, which is what section 06 systemizes.
Partner marketing has to arm partners with a clear answer to "why settle here." Each rival is strong at one thing; the last column is where Movement separates, and it is the message partners carry.
| Rail | Category | Strength | Where Movement differs |
|---|---|---|---|
| Circle Arc | Issuer L1 | USDC-native EVM L1, sub-second finality, Circle's distribution and compliance weight | Move asset-safety, multi-stablecoin and emerging-market GTM rather than a single-issuer chain |
| Tempo | Payments L1 (Stripe + Paradigm) | Stripe's merchant reach and payments expertise, Paradigm's crypto engineering | Built around emerging-market corridors and self-custody-bank partners, not the Stripe merchant base |
| Plasma (XPL) | Stablecoin L1 | Zero-fee USDT transfers, Bitcoin-anchored, USDT-first liquidity | Multi-stablecoin plus native yield and licensed rails, aimed at partner-built products not raw transfers |
| Stable | Stablecoin L1 | Stablecoin-as-gas design, transfer-optimized | Adds a yield layer and a licensed emerging-market payments GTM |
| Stellar (XLM) | Cross-border veteran | Long-running remittance network, USDC and anchors, MoneyGram cash-out reach | Higher throughput, Move safety, and native RWA yield with a newer partner-led motion |
| Ripple / XRP RLUSD | Bank settlement | Deep banking relationships and on-demand liquidity for cross-border | Stablecoin-native and programmable in Move, open to self-custody and fintech partners |
| Tron incumbent | USDT rail | The dominant USDT settlement rail in emerging markets today, huge liquidity | Sub-500ms finality, native yield, licensed on-ramps and Move's asset guarantees |
| Solana | High-throughput L1 | Fast and cheap, PYUSD and USDC, an active payments push | Move's asset model plus a corridor-and-yield GTM focused on underserved markets |
Most rivals compete on speed or fees. Movement's partner story stacks four things a partner cares about: settlement under 60s, licensed rails in three regions, native dollar yield, and Move's asset safety. That specific bundle is the co-marketing message.
These names sit on top of the rail. They are the partners a Partner Marketing Manager activates, and each is a distinct co-marketing opening rather than a rival.
| Partner | What they are | Status | The co-marketing opening |
|---|---|---|---|
| Hesab | Global Self-Custody Bank | exclusive, Jul 2026 | The flagship reference: a case study, corridor metrics and a joint launch that proves the rail works |
| Stableyard | Stablecoin commerce layer | Movement invested | The end-to-end "stablecoins move like money" story, from settlement to spend |
| Zoth | RWA dollar-yield infra | integrated | Co-market yield as the differentiator: dollar savings for a partner's users |
| Oro | Tokenized gold vaults | first cross-chain vault | Gold savings and physical redemption for markets that distrust local currency |
| Circle / USDC | Stablecoin issuer | integration | USDC settlement co-branding and shared compliance narrative |
| Neobanks & fintechs | Consumer product builders | BD pipeline | Launch GTM and joint announcements when each goes live on a corridor |
| On / off-ramp providers | Licensed rail partners | US · CA · EU | Compliant-corridor stories that de-risk the "is this legal" question up front |
Movement already has enough partners for a repeatable co-marketing program. The work is to make the activation a default: every partner that goes live produces a reference asset, a joint announcement and a corridor story, so credibility compounds instead of resetting with each deal.
Movement launched its MOVE token in 2024, then hit two credibility events. A partner-marketing hire cannot pretend they did not happen, because every prospective partner will have read about them. The job is to answer them with proof.
| Event | What happened | The partner-marketing lesson |
|---|---|---|
| Token-dumping scandal (2025) | A third-party review of market-maker abnormalities led to co-founder Rushi Manche's suspension and later exit; Coinbase delisted MOVE. The token narrative became the story | Partners inherit your reputation. Lead every pitch with verifiable proof, licenses, live settlement, named references, and keep the token out of the partner story |
| L2 to L1 pivot and rebrand (Jun 2026) | Movement left the Ethereum L2 thesis, relaunched as a standalone L1, and repositioned entirely around stablecoin settlement for emerging markets | A pivot reads as risk to a partner betting its product on you. Turn it into a focused, credible story: licenses, Hesab live, real corridors, and make each new partner a public reference |
Every partner conversation now starts from the same doubt: can I trust this chain with real money and my brand next to it. The counter is evidence, not messaging. Hesab going live, the money-transmitter licenses, and a corridor that demonstrably clears in seconds are the assets that reset the relationship. Building that reference library is move one.
Sources: Coindesk and The Block reporting on the pivot and the market-maker review, Movement press materials. Details are as reported.
The four things the JD says this role owns, each turned into a concrete plan, with where it lands on this page.
| What I'd own | My plan | On this page |
|---|---|---|
| Relationship management & BD liaison: activate handed-over relationships, stay ahead of the pipeline, brief marketing early, work both directions | Run one shared partner board (Attio or HubSpot plus Notion) as the source of truth on each relationship's state, commitments and next step; a weekly BD sync and an always-on pipeline digest so marketing never hears late. | §06 |
| Marketing execution & event support: pre-event promo, on-site assets, partner coordination, follow-up, and chasing the visibility partners promised | An event runbook with a T-minus checklist, plus a co-marketing amplification loop that logs every promised cross-post and follows up until it ships. | §07 |
| Go-to-market for launches: own launch GTM end to end alongside marketing ops, make sure it ships with support | A launch runbook (owner, dates, asset checklist, partner activation, channel plan, post-launch report) I drive on the ground while ops covers the higher-level plan. | §07 |
| Process building: handoff workflows, activation playbooks, event checklists, launch runbooks, improve rather than maintain | Build the handoff engine and the playbooks, then instrument them with an AI layer so briefs and follow-ups are semi-automated. This is the agentic-marketing experience the JD asks for. | §06, §07 |
| Understand BD in web2 and web3: deal cycles and how a relationship turns into marketing leverage | I have run partnership BD at deBridge (target to pitch to integration, e.g. 1inch) and community and content across web3 products, so I read both the deal and the campaign side. | §09 |
| Be measured on what you ship, remote and async | Every move below has an artifact and a metric: references shipped, co-marketing commitments collected, launches delivered. Outcome-based by construction. | §08 |
One operating system that turns a partner relationship into shipped visibility on a schedule. Four stages, each with an owner and an artifact, so nothing depends on someone remembering.
Every BD-handed relationship on one board: state, what has been committed, what happens next, last touch. Kills the "went cold between milestones" leak. Reviewed in a weekly BD sync.
A standing rule that a partner moment triggers an activation brief the moment BD sees it coming, not after. Marketing prepares instead of reacting. Kills the "heard late" leak.
Every visibility commitment a partner makes is logged and chased until delivered. Kills the "campaign skipped a partner on side" leak, and captures the reach partners already promised.
Measured on partner-sourced visibility, co-marketing commitments delivered versus promised, launches shipped on plan, and references produced, rather than hours online.
Each ties to a real Movement partner, mechanic or gap (Hesab, Stableyard, Zoth, Oro, the licenses, the pivot), not generic relationship-building.
Turn the Hesab exclusive into the flagship public proof: a case study, corridor metrics, a joint launch and an exec quote. Then productize the format so the next self-custody bank or neobank ships the same reference set. Credibility compounds and answers the trust question up front.
A standard set of co-marketing plays that fire when BD advances a partner: joint announcement, case study, corridor story, reciprocal social, exec quote swap. Every deal produces visibility by default instead of by request.
A start-to-finish template for each launch: owner, T-minus dates, asset checklist, partner activation, channel plan, post-launch report. I drive the on-the-ground execution alongside marketing ops so launches ship with the support they need.
A T-minus runbook for every conference BD sponsors or attends: pre-event promo, side-event and dinner coordination, on-site assets, partner cross-promo, and structured follow-up so leads and commitments do not evaporate after the event.
A tracked ledger of every visibility commitment partners make, cross-posts, shared announcements, reciprocal promotion, with follow-up until each is collected. Turns vague "we'll amplify" into delivered reach.
An AI system over the CRM and Slack or Telegram that drafts activation briefs, flags partner moments early, and chases open co-marketing commitments. I build these today with Claude and n8n. This is the AI-optimised process the JD asks for, applied to the exact leaks in section 02.
Turn each live payment corridor a partner opens into a concrete story: real cost and speed against the old rail, framed for that market. Content that sells the emerging-markets thesis with evidence rather than claims.
Co-market the yield layer with partners: Zoth dollar yield and Oro gold vaults as a differentiator over pure settlement rails. Gives a partner's users a savings product, and gives Movement a message its rail-only rivals cannot match.
Facts are drawn from public sources as of mid-2026 and fact-checked: Movement's site and press (the money-transmitter licenses, the Hesab exclusive, the Stableyard investment, the Zoth and Oro integrations, throughput and finality), Coindesk and The Block on the L2 to L1 pivot and the market-maker review, and World Bank data on remittance flows and fees. Company-stated figures are marked. This is unsolicited interview homework, mine, built for the application, not a Movement deliverable. Happy to walk through any section.
Movement: movementnetwork.xyz
Licenses & rebrand: Movement announcement
Pivot coverage: Coindesk
Relaunch as L1: The Block
Hesab exclusive: GlobeNewswire
Remittance data: World Bank
Independent Partner Marketing homework for Movement · 2026 · edwardtay.com